« Incorporating Design... from the Masters | Main | Custom Clothing »
June 16, 2005
This is how it's done...
LiveVault is setting the standard for how to market your products via the Web. I was sent this link today by a colleague who was looking for some examples of good viral marketing strategies in preparation for a meeting with a B2B client. The link is to a Web Video they produced for IT Managers... but instead of a boring old "talking head" telling them the value of LiveVault's data back-up service, they produced a high production value "Branded Movie" with John Cleese in it making you laugh while you learn about LiveVault.
It's pure entertainment, well almost... if you're interested, it has a lead-generation tool at the end. It's a seven minute piece of content.... wait, read this again... a SEVEN MINUTE ADVERTISEMENT, that I could not stop watching.
Seriously, I was watching it, thinking about all of the other things I needed to be doing, but couldn't stop the movie... and I'm not even in their target audience.
Posted by Andrew Spencer at June 16, 2005 04:43 PM
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)